Lena Kim
Momentum Worldwide
Business Leadership
Last summer, I was a Business Leadership Intern on the Coca-Cola account, where I developed strong client rapport by conducting market research and ideating numerous creative concepts. I supported event logistics for major programs like the Sips and Sounds Festival, and led the intern-cohort Pitch Project that resulted in a new business acquisition in Canada!
Chicago Cubs
Corporate Partnerships
For my first summer internship, I was as a Corporate Partnerships intern for the Chicago Cubs, where I hosted over 50 VIP guests and partner leadership, developed a centralized asset tracking system, created recap decks, and led the cross-functional, intern cohort project in data visualization. These campaigns and theme nights were implemented in the 2023-24 season! Go Cubs Go!
University of Michigan Basketball
Student Manager & Analyst
I was a student manager and analyst for both the men's and women's basketball teams all throughout my Michigan experience. I helped coordinate practices, travel, games, and workouts under player development and analyzed offensive and defensive play efficiency. Go Blue!
University of Michigan Recreational Sports
Club Sports Coordinator &
Marketing Intern
I joined Club Sports in December 2022, and got promoted in June 2023 as Club Sports Coordinator where I created schedules for 21 supervisors, coordinated travel for 30 Club Sports teams, and handled data collection and budget analysis projects. As a marketing Intern, I generated content to increase engagement by 45% and oversaw multiple weekly projects including awareness campaigns, interviews, and campus events.
Michigan Women Empowerment in Sport and Entertainment (MWESE)
Director of Diversity, Equity, and Inclusion
I was the inaugural Director of DEI of MWESE after pushing for a change in diversity amongst underrepresented groups that have a passion for the sport and entertainment industry. I coordinated panels and social events by networking with industry professionals and alumni, fostered cross-functional collaboration across 6 departments to ensure inclusion among members and diverse representation among speakers!
University of Michigan - School of Kinesiology
Student Ambassador & European Summer Sport Tour Participant
As a Student Ambassador, I worked with prospective and admitted students to provide private campus tours, sit in on panels, and assist students with university resources and programs. In July 2023, I was selected to participate in a 20-day immersion trip, conducting field-research on diverse sporting traditions, venue development, sustainability, and sport business practices at: FIFA HQ, International Olympic Committee, McLaren, Wimbledon, Roland Garros, Tottenham, PSG, and Lord’s Cricket Ground!
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